Casa Rabelo: Wine Boutique

Casa Rabelo is a Brazilian wine boutique with a Portuguese soul. Inspired by the heritage of the Douro River and the iconic Rabelo boats that once carried barrels of wine through its currents. The brand celebrates the timeless connection between tradition, craftsmanship, and discovery, reinterpreted through a modern, sophisticated lens. I was responsible for developing the complete brand identity, including logo design, color system, visual language, and digital direction for the website and communication materials. The goal was to create a visual experience that feels both authentic and contemporary, evoking the warmth and elegance of Portuguese wine culture. Concept & Creative Direction: The concept draws from the fluid motion of the river and the refined textures of winemaking, where history and modernity flow together. Inspired by the architectural beauty of Porto and the sensory richness of wine, the visual identity conveys sophistication, calmness, and trust. The brand narrative centers around “a new route through the world of wine”, positioning Casa Rabelo as both a destination and a journey. A place where tradition meets contemporary taste. Visual System: Logo Design: A minimalist emblem inspired by the silhouette of a Rabelo boat, paired with clean geometric typography to convey precision and modern luxury. Color Palette: Deep, elegant tones of Ebony Clay, Arrowtown, and Mirage, evoking the hues of aged wood, river shadows, and the golden light of dusk over the Douro. Typography: A combination of refined sans-serifs with generous spacing, reflecting clarity, confidence, and timeless sophistication. Textures & Patterns: Topographic and wave-inspired motifs echo the movement of the river and the layered depth of the wine experience. The result is a cohesive and atmospheric identity that bridges heritage and modern lifestyle, expressing Casa Rabelo’s mission to offer not just exceptional wines, but unique moments of discovery and connection.