Azul Empréstimo

For Azul Empréstimo, I developed a cohesive series of social media graphics and promotional posters aimed at reinforcing the company’s visual identity and credibility within the financial services sector. The creative direction centered around the brand’s signature blue tones, symbolizing trust, stability, and reliability, while incorporating modern typographic hierarchy and clear visual storytelling to highlight key offerings such as personal loans, consórcios, and digital payment services. Each composition balanced photographic realism with clean graphic structure, ensuring information remained accessible and visually engaging across print and digital formats. Through consistent layout systems and subtle gradients, the campaign established a strong, unified aesthetic that communicates professionalism and approachability—key values for a financial brand seeking customer confidence and recognition.